Creative entrepreneur,
Coach & Speaker

I help you to create, innovate and transform, so you and your brand stand out and create impact.

Barbara den Bak - Creative entrepreneur, Coach & Speaker

About me

I’m a creative entrepreneur and brand builder at heart.

Over the last 14 years, I have successfully founded two companies with multiple spin-offs in the fitness Industry and I held positions as a Chief Marketing Officer and Chief Development Officer.

Today, I help companies to define a strategic direction, to scale up, or to create new revenue streams. A lot of the work I do is based around early-stage development, brand strategy, distinctive value propositions, market positioning and more.

I understand what it takes to build a business from scratch, and I know the time it takes to build a brand experience in all touch-points, all based on a foundation of purpose, values, company culture and brand personality.

Save precious time to learn from the experience I gained from building businesses and let me support your next move.
I get energized and generate ideas by whatever challenge comes my way.

My work